SMI Secures A New Head of Insights & Analytics

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Global media advertising research firm Standard Media Index (SMI) is welcoming a new Head of Insights & Analytics.


It’s an individual with more than 20 years of experience leading top research and product teams, and he will oversee SMI’s Insights & Analytics division.

Being named to the post is Rick Bruner.

SMI President Ben Tatta calls Bruner “a leader in his field,” who brings “a wealth of knowledge, his impressive network, and extensive leadership experience running advanced research and analytics teams to the SMI family.”

Bruner will play an instrumental role in the continued growth and development of SMI’s Insights & Analytics practice.”

Bruner previously ran research and product teams at DoubleClick, Google, MTV Networks, Marketing Evolution and Viant Technology. He is also the founder and CEO of Central Control, an advanced media analytics firm that he will serve as Chairman for going forward. Bruner currently serves as Vice Chair for the U.S. of I-COM, a global forum for marketing science, and a Research Affiliate of the Advertising Research Foundation.

Bruner is also founder and moderator of the influential Research Wonks industry discussion community. A former Ad Age reporter and author, he is a recipient of the Advertising Research Foundation’s David Ogilvy Award.


James Fennessy is Standard Media Index’s CEO.

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