Snapple effort launches Celebrity Apprentice-inspired teas


Snapple says, “You’re hired” to The Celebrity Apprentice-inspired teas handcrafted by finalists Bret Michaels and Holly Robinson Peete. Bret Michaels’ Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete’s Snapple Compassionberry Tea were created as part of the show’s final task and are now available nationwide for a limited time only.

Snapple raised the boardroom stakes even further with a surprise $250,000 charity donation. Not only did each finalist go home with the same prize purse for their respective charities, the American Diabetes Association and the HollyRod Foundation, but their Snapple products will continue to raise awareness for their charities throughout the summer.

In the largest and most extensive brand task in Apprentice history, Bret and Holly worked alongside the Snapple research and development team to develop a new Snapple tea, design the label and name the product. In addition, they were asked to create a marketing plan that included a 30-second TV commercial and a three-page print ad promoting their new tea – all of which were presented at a launch event attended by Snapple employees, distributors and fans.

Bret, a lifelong Type 1 diabetic, developed Diet Snapple Trop-a-Rocka Tea to help raise money for the American Diabetes Association and its mission to prevent and cure diabetes.

Inspired by the mission of the HollyRod Foundation, Holly crafted Snapple Compassionberry Tea.