While not new news, The Syndicated Network Television Association (SNTA) will be ceasing operations in June. SNTA, headed by President Mitch Burg, represents television program syndicators, whose programs air nationwide. The mission of the SNTA is to communicate the benefits of syndication to advertisers, and agency media planners and buyers. The following members comprise the SNTA:
CBS Television Distribution
MGM Domestic Television
NBCUniversal Television Distribution
Warner Bros. Brand Networks
The 16-year-old group succeeded the Advertiser Syndicated Television Association. The studios reportedly want to shift away from isolating syndicated TV from other media outlets as more ad buys become multiplatform.
SNTA tells RBR-TVBR: “SNTA was created at a time when syndication as a viable and effective advertising platform needed a louder voice with marketers and their agencies. Mitch Burg and his team have elevated the awareness and profile of syndication to key clients and agencies. Their relevant, important and actionable perspectives as well as their innovative approaches to messaging has helped bring many new marketers to syndication during a period of dynamic changes in the industry. At this time, each of the studios are adapting their own distinct strategies to integrate media and content creation. With this divergence the studios have decided to take an independent approach to their solutions in this evolving marketplace. The studios would like to thank Mitch and his team and their significant contributions and wish them best wishes.”