So Long, CV: Coachella Valley Format Flip Portends Sale


It’s a unique Class A facility offering co-channel protection to Class B giant KBIG-FM in Los Angeles, some 90 minutes to the west. And, until July 31, it was offering the “Valley’s Greatest Hits” to listeners from Palm Springs to Twentynine Palms and Cathedral City.

Now, gracias a dios, this FM is speaking Spanish, and serving evangelical Hispanics in the Coachella Valley.

Please Login to view this premium content. (Not a member? Join Today!)