Visit Florida’s mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an integrated promotional partnership designed to raise awareness of Florida’s attractions in key markets such as Philadelphia, Chicago, Baltimore, Washington, DC, Pittsburgh, the Boston area, and Dallas.
The joint marketing initiative includes television advertising, online advertising, promotions, and PR elements and is designed to increase visitation to the Sunshine State this fall. As Florida’s largest carrier, Southwest is uniquely positioned to help increase visits and promote the many attractions of Florida.
