Southwest Airlines selects Wunderman for Rapid Rewards


Southwest Airlines has selected Wunderman as its AOR for the airline’s frequent flyer program, Rapid Rewards. The account will be managed from Wunderman’s Irvine, California office and will utilize the resources of the Wunderman network. Wunderman will handle strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together to develop campaigns in a range of mediums.