This is an Media Information Bureau encore from January 28, 2020.
By Adam R Jacobson
It’s been long known among marketers that U.S. Latinos are trendsetters, and often overindex against the total population on their embrace and adoption of technology.
This is confirmed in a new research report from H Code that shows Latino respondents showing preference to digital and social channels over traditional mediums.
The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?
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