Oscars based on the Household Metered Market ratings in 56 U.S. markets:
Academy Awards Average: From 8:30-11:39pm (the Nielsen end-time is based on the conclusion of the final national commercial spot in the program), the 82nd Annual Academy Awards telecast averaged a 26.5 Household rating, 40 share in the overnight Metered Markets. Please note:
Accurate year-to-year ratings comparisons are unavailable for the local markets, since Nielsen has changed its methodology and now reports Live + Same Day ratings, as opposed to from Live Only ratings in previous years.
Competitive Sunday Prime Averages: Competitively, with the 82nd Annual Academy Awards broadcast, Oscar’s Red Carpet 2010 pre-show and The Barbara Walters Oscar Special during Sunday’s prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +135% on average in the U.S. Metered Markets (ABC = 23.3/35 vs. 9.9/15 = CBS, NBC and Fox combined).
Top 5 Metered Markets: The Top 5 highest-rated markets for the 2010 Academy Awards telecast were Chicago (37.6 rating), West Palm (33.3 rating), Boston (33.2 rating), Kansas City (32.8 rating) and San Francisco (31.8 rating).
Note: Ratings Delivery Schedule: ABC has ordered time-zone adjusted true “Fast National” ratings from Nielsen, scheduled to be delivered sometime after 3PM ET today – with millions of Total Viewers and Adult 18-49 rating for the 82nd Annual Academy Awards broadcast.
Please note: The usual time-period based “Fast Affiliate” ratings are inaccurate for live events like the Oscars.
Once the “Fast National” ratings are delivered, ABC will be putting this information into a ratings release and sending it out via e-mail. Final national ratings for Sunday night will be released by Nielsen on their normal delivery schedule, tomorrow morning (3/9/10).
(source: information provided by ABC)
