Yes, GEICO is the big No. 1 at spot cable, according to the latest Media Monitors Spot Ten Cable report.
But, take a look at the activity from quick-service restaurants (QSRs) for the week ending September 23.
Taco Bell is a solid No. 3 behind GEICO and competitor Progressive, and is now No. 3 with some 35,566 spot plays at cable.
It sets the Yum! Brands fast food chain apart from such competitors as McDonald’s, which has 31,091 spot plays for the week, and Burger King. At No. 9 is Domino’s, while the tenth spot is captured by Arby’s, which has gotten aggressive in 2018 as a national advertiser.