Spot Cable’s Big Star: GEICO


Take one look at the latest Media Monitors Spot Ten Cable report, and it’s obvious what brand stands out amongst all others.

GEICO is a dominant leader, but the No. 2 brand deserves some notice.

That would be Liberty Mutual Insurance, which has selected spot cable as the main vehicle for its “LiMu Emu and Doug” campaign.

While GEICO totaled nearly 86,000 spot plays for the week ending Jan. 12, the latest Media Monitors Spot Ten Cable report puts LiMu at nearly 66,000 spot plays.

And, unlike at spot TV, Progressive isn’t present in this report.


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