Spot On: NBCUniveral One Platform Adds Local Marketing Tool


NBCUniversal is expanding digital inventory and audience targeting capabilities to local marketers across the nation by bringing its recently launched NBC Spot On platform under the NBCUniversal One Platform trading model.

This, the Comcast unit says, is the next way it is scaling its offerings, opening up more of its audiences and assets to even out the playing field for all marketers on a global level.

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