Yes, GEICO is the No. 1 advertiser at radio, broadcast TV and spot cable for the week ending October 14.
But, just how many spots did GEICO log at cable, according to Media Monitors? The number is massive.
As shown in the full chart below, GEICO is a big No. 1 — with 67,903 spots.
By comparison, category competitor Liberty Mutual Insurance is No. 2 with 49,273 spots.
Then, there is Progressive, which is No. 4 behind JCPenney with 35,611 spots.
At No. 5 this week is the box-office disappointment First Man. Cable couldn’t help bring film-goers to the cinema, with the Damien Chazelle-helmed drama coming in at No. 3 for the weekend, according to Box Office Mojo.
Meanwhile, there’s some activity worth notice at No. 9, as Constellation Brands’ Modelo beer — the top cerveza in Mexico — has embarked on a fall marketing campaign designed to further Modelo’s impressive growth in the U.S., where Dos Equis has lost considerable market share following the end of its original “Most Interesting Man in the World” campaign.