Is Spotify The Next Threat To Radio and TV?


Don’t look know, but the latest detrimental distraction for consumers — and advertisers — of AM and FM radio stations is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers.

Sigh …  As if Pandora Media, Google and Facebook weren’t enough for the radio industry to battle, it looks like Spotify is getting much more serious about advertising.

A look at what Spotify has just done, however, may be of keen interest to the TV industry’s C-Suiters. That’s because it has just bought a video personalization firm, giving Spotify a possible advantage to advertisers who wish to reach a more specific group of consumers with a visual sell.

Does this mean Spotify is now a threat to TV, in addition to radio? Not at all.

Spotify isn’t a threat to anyone except Google.

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