Spotify buys Tunigo


SpotifyTunigo is a Swedish company that offers its own music discovery app which helps listeners discover music by offering playlists picked by its own editorial staff mixed in with songs from other users. The app is available on Spotify and via Apple’s App Store.

“The acquisition fits into our overall strategy around music discovery…basically helping our users make sense of over 20 million tracks,” a Spotify spokesman told CNET on Friday. “Their app will remain on Spotify and their team will be moving to the Spotify offices in Stockholm and New York.”

Tunigo was already a Spotify partner, and its app has been in the top 10 list of all Spotify apps since the streaming music site opened for business.

A private beta is also available for Android users. Spotify currently has 24 million users and 6 million paying subscribers.

See the CNet story here

RBR-TVBR observation: Curated playlists are the new theme in music discovery sites. For example, in February, Slacker Radio unveiled a new, overhauled offering that employs actual DJs to program the stations rather than algorithmic software, such as Pandora’s Music Genome Project.