Spotify’s ‘Call To Action’: Direct Response from Podcast Ads


Radio broadcasters, be warned. On-demand audio giant Spotify is rolling out a new advertising format that enriches podcasting by giving listeners a series of “Call-to-Action Cards” allowing them to learn more about an audio ad they hear.

It’s yet another opportunity for the audio industry, so long as legacy broadcast companies in the digital space follow suit.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *