Sprint, Spotify plan to partner for music offering


SprintSprint and Spotify are working to push the streaming music service out to the wireless carrier’s customers. From the sound-centric, yet not descriptive ads we’ve seen, it looks like the debut will be 4/29. Sprint later told us that discussed an improvement quality in Sprint devices and on the network to improve the audio and music quality for customers: http://events.sprint.com/hearitforyourself

“A planned tie-up between the two companies, similar to one already under way with AT&T and Beats Music, will feature free Spotify trials for Sprint customers and will give them the ability to pay for the service using the carrier’s billing system, according to people familiar with the plan. Some Sprint customers may also qualify for discounts on Spotify’s premium service, which costs $9.99 a month,” noted Recode.

In January, Beats launched in conjunction with AT&T, with a program similar to the one Sprint and Spotify are planning.

Beats’ deal with AT&T gives AT&T family plan customers a discount on Beats’ $9.99 per month price, by letting up to five people share the service for $15 a month. Sprint and Spotify will do something similar for people who use Sprint’s “Framily” plan, sources told Recode.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.