A quick glance at the latest Spot Ten Radio report from Media Monitors may provide some solace to radio industry sales executives who may fret over the in-and-out nature of some of their leading clients.
With more than 60,000 plays measured by Media Monitors is an advertising stalwart that is again No. 1 in the Spot Ten Radio report.
The brand is The Home Depot, and it is the lone home improvement retailer on this week’s Spot Ten Radio report.
Meanwhile, McDonald’s is active here just as it in television, with a big new ad push now going to AM and FM stations.
The other big mover is Macy’s, likely to promote Mother’s Day sales at its stores.