Katz Goes With A Research Vet For Its CMO Role


One of the nation’s largest national media sales rep firms has looked inward in making its selection of a Chief Marketing Officer.

Its choice for the CMO role: A woman with nearly 30 years of experience, namely as a research and analytics expert.

Now setting in to the CMO chair at Katz Media Group is Stacey Lynn Schulman.

In her new role, which sees Schulman rising from her four-year role as EVP/Strategy, Anaytics & Research, she will lead a team of marketing and insight professionals across both Katz Radio Group and Katz Television Group, driving overall marketing strategy and insights for Katz’s 14 regional offices.

KMG works with more than 3,300 radio stations, 800 television stations and their digital platforms.

Schulman reports to KMG CEO Mark Gray. He commented, “Stacey is a well-respected thought leader that brings an incredible amount of enthusiasm, vision and insights to our industry.  She has her pulse on the ever-changing media landscape and is always ahead of the game when it comes to consumer and media trends. As Chief Marketing Officer, Stacey will help us solidify Katz’s position as the pre-eminent local media solution provider for national brands.”

Schulman joined Katz from TVB, the television industry’s equivalent to the RAB. There, she served as Chief Research Officer and was responsible for driving insights on the value of local broadcast television in a two-year tenure. From October 2007-2011, Schulman served as SVP at Turner Broadcasting, where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions.

Prior career stops includes roles as President of The Interpublic Group‘s Consumer Experience Practice, from February 2006-February 2007, and 4 1/2 years as EVP/Director of Global Research Integration for Interpublic media agency Initiative.

Schulman began her career at Katz Television in January 1989, as a sales assistant for the western sales team, following an internship as a programming research analyst. From 1992 to mid-1995, she held a similar role for CBS Inc.

Schulman was most recently honored as one of the “Most Influential Women in Radio” by Streamline Publishing’s Radio Ink.