Staples launches “8 Was Easy” campaign


“8 Was Easy” celebrates the arrival of Windows 8 with a humorous look at the real-life situations people face with technology, and how Staples can eliminate the hassle involved in upgrading by making it easy with free personalized training, free data transfer and expert advice. Airing nationally on 10/26, on NCIS, The Good Wife and Dancing with the Stars, the campaign includes two, 15-second and one, 30-second television spots and online.

The ‘8 Was Easy’ launch program includes free personalized training, free support and free startup with the purchase of any Windows 8-based computer or tablet. Consumers who purchase any Windows 8-based PC regularly priced $699 and above will also receive free data transfer from their old computer.

Available starting today, on a great selection of hardware designs, Windows 8 features a Start screen, live tiles that make it fun and easy to navigate with touch or a mouse and keyboard, apps for work and play in the Windows Store and more.