A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA



Fifteen months ago, the rise of a brand-new broadcast TV operator made headlines.

The entity had yet to take on a name. Today, it is known as Star City Broadcasting, led by Corning, N.Y.-based Bill Christian and Mike Reed, who also serves as President/CEO of Waypoint Media, the Meridian, Miss.-based management company that oversees broadcast operations and does outside consulting work in the broadcast industry.

Together, Christian and Reed have launched five HD network affiliates in the smallest of markets across the U.S. since 2014. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage.

The most recent market where local affiliates debuted under Christian and Reed’s leadership is Lafayette, Ind. Now, they can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear.

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