States collaborate on radio campaign


Minnesota and Wisconsin share two border rivers, and are getting set to promote both of them in both states with a mutual radio flight, with initial assistance from the Minnesota Broadcasters Association. The current campaign will promote fall tourism on both sides of the St. Croix and Mississippi Rivers on over 70 Minnesota radio stations. Wisconsin will run a similar campaign next spring. John Edman, director of Explore Minnesota Tourism, said “This collaborative tourism marketing is a cost-effective way to draw visitors to both sides of our very scenic border.”