As anti-Trump political ads ramp up, television stations are anticipating a larger than usual windfall from this ad category this year.
The ads being purchased in the next two weeks leading up to several primaries could be extended in the weeks leading up to the GOP convention this summer.
Wells Fargo had predicted a total political ad spend could top $6 billion this year.
Now, we’re seeing reports Republican PACs are spending more to stop Donald Trump from being the Republican presidential candidate, according to MediaPost.
Trump has spent little for TV advertising to-date, we’ve reported. However if the Republican party figures out a way to displace the GOP frontrunner through a “brokered” convention, Trump may choose to run as a third-party candidate, and he’d need to spend money on television ads, according to the account.