A trio of entities are going on a 25-city bus tour to hand out free television antennas, kicking off the project in with a 1,000 unit giveaway in Washington DC.
In on the deal are TVfreedom.org, Antennas Direc and LG Electronics.
The giveaway kicks off at Washington’s Eastern Market neighborhood, part of the Capitol Hill portion of the city.
LG will have digital sets on hand, which will demonstrate the availability of more than 30 channels worth of off-air programming thanks to the use of digital multicasting.
“One of the fastest growing trends in video content right now is an increasing demand for free, high definition broadcast television,” said Richard Schneider, president and founder of Antennas Direct. “That’s why we sold more antennas in September this year than we did our first four years combined in business. We can’t wait to spread the gospel of free broadcast television across the country.”
“Our coalition is extremely pleased to be part of a collaborative effort that gives families across America new opportunities to access free, over-the-air broadcast TV via a digital antenna in their own homes,” said TVfreedom.org spokesman, Robert C. Kenny.
John I. Taylor, Vice President of Public Affairs for LG Electronics USA, said, “The nation’s transition to all-digital broadcasting back in 2009 paved the way for continuing consumer interest in receiving high-quality digital TV signals via antennas. While consumers access video programming in many ways these days, broadcast television remains a key part of the media mix, and demonstrations such as these help consumers see what’s available today.”