Streaming: A ‘Strong Complement’ To Traditional TV Ads


By Rob Dumke

A new television viewership report from the spot cable arm of the company that owns Peacock, NBCUniversal and Universal Studios, as well as Comcast, finds that streaming “consistently” serves as a strong complement to traditional TV ad campaigns.

This was based on research conducted during the first half of 2021 from Effectv, the ad sales division of Comcast Cable.

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