Take a glance at the latest Media Monitors Spot Ten Radio report, and you may not be immediately moved. There’s not much movement among the brands using radio spots to reach consumers.
But, that’s a good thing: This proves that these brands aren’t sprinkling dollars at the medium, but are fully committed with an everlasting effort.
Discounting iHeartRadio, as many of these spots air on iHeartRadio stations and do not reflect non-affiliated brand investment in AM or FM stations, GEICO remains one of the strongest users of radio, with more than 48,000 spot plays detected by Media Monitors — owned by iHeartMedia.
Indeed is a strong No. 2, with many spots heard across both streaming audio and over-the-air broadcasts for the week ending Sept. 23. On terrestrial radio, Indeed saw nearly 39,000 plays of its radio commercials.
JCPenney and The Home Depot continue to dominate at radio, while Progressive is up to No. 8 in this report.
The retail category is also represented by Macy’s.