Suárez Soars To Steer Three Telemundo Markets


Since 2016, José Alberto Suárez has served as President/GM of NBCUniversal’s Telemundo O&O in San Antonio, KVDA-60.

Starting April 29, he’ll be out of the Alamo City and ensconced in one of three chairs needed to successfully carry out his duties.

Suárez is now President/GM of Telemundo O&Os KNSO-51 in Fresno, KCSO-LD 33 in Sacramento and KULX-CD 10 in Salt Lake City.

The move gives Suárez responsibility for leading all station operations — including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Suárez continues to report to Telemundo Station Group President Manuel Martinez.

“José’s experience at Telemundo 60 makes him the perfect choice to help us lead our teams in Fresno, Sacramento and Salt Lake City,” Martinez said. “In the past 36 months, he’s helped to transform the station into a multi-platform local news operation and strong local business by fostering a work culture of teamwork and innovation. I look forward to seeing the new milestones José and our teams in California and Utah will accomplish together.”

Suárez added, “I’m excited to take on this new opportunity and look forward to helping maximize the growth potential for our stations in Fresno, Sacramento and Salt Lake City, at a time where demand for local news from Spanish-speaking audiences is increasingly growing. I’m extremely proud of our KVDA team and all the accomplishments we’ve achieved to better serve our South Texas communities.”

Before moving to San Antonio, Suárez held various roles with increasing responsibility at Telemundo O&O WSCV-51 and NBC O&O WTVJ-6 in Miami. During his 10 years in Miramar, Fla., he served in such roles as Director of Creative Services and Local Programming and as Executive Producer for WTVJ’s local 11:30am entertainment show 6 in The Mix. Suárez has also worked at Tribune-owned WSFL-39 in Miami, which is being sold to The E.W. Scripps Co.; WUPW-TV in Toledo; and KSAN-3 in San Angelo, Tex.

Suárez’s promotion comes following the closing of NBCUniversal Owned Television Stations’ $21 million purchase of the Sacramento and Salt Lake City LPTVs from Serestar Communications, along with the Philip C. Wilkinson Family Trust.

If that name is familiar, it is because Wilkinson served as President/COO of Entravision Communications from January 1996 through June 2013, when he formed Serestar.

The closing also marked the end of a joint sales and time brokerage agreement that allowed Serestar to operate KNSO.