Subaru debuts new TV campaign


As the all-new 2008 Subaru vehicle lineup arrives in dealerships across the country, consumers are seeing new television ads via DDB for Subaru that celebrate the brand’s values of fun, freedom, adventure, confidence and control. The four models-the Tribeca cross-over SUV, the new Impreza four and five-door, the Outback sport-utility wagon and the Legacy sport sedan–are introduced to consumers as "always ready" for them and their lifestyle.

"These new television spots are a part of our integrated marketing communications campaign to introduce customers to the strongest Subaru product lineup in the brand’s history," said Tim Mahoney, SVP/chief marketing officer, Subaru of America. "The spots are smart and clever and convey the unique combination of active driving and active safety that only Subaru delivers to our customers’ varied, but active lifestyles."

The TV spots are unlike anything Subaru has done before. For instance, the newest Impreza spot titled "Peel Out" actually features the print ad from the same campaign and demonstrates the capability of the Subaru Impreza to take the driver on to unlimited possibilities by showing the car actually peeling out of the magazine ad. It also features a young couple emerging out of a magazine ad and traveling to different publications with various backgrounds showing how the Impreza is "Ready to Move."

The new spots can be viewed on and are currently running on TNT, The History Channel, Discovery Channel, FX, TLC, CNN, CNBC, Fox News, The Weather Channel, ESPN, E!, Food Network, HGTV, National Geographic, ABC, NBC, and CBS among others.