Subway Restaurants’ multi-platform partnership with NBC Sports will enable the brand to engage with consumers during marquee sporting events. Co-branded promotional segments feature Subway Famous Fan Michael Phelps and Subway brand ambassador Jared Fogle will air in Q4 and Q1 2010 on NBC programming during primetime, late night and on NBC Sports programming including Football Night in America.
The relationship with NBC Sports offers Subway the opportunity to incorporate “Fresh” messaging including catering options available nationwide into a wide array of programming. Throughout the professional football season, Subway will activate with in-store Point Of Purchase materials showcasing “Sunday Night is Subway Night.”
Key highlights of Subway’s on-air activation with NBC Sports include:
Subway “Fresh Take” features that highlight up-and-coming football players during select NBC Sunday Night Football broadcasts.
Subway will be the presenting sponsor of a special edition of Football Night in America on Wildcard Saturday, Jan. 10, 2010.
Sponsorship of “Game of the Week” intermission reports airing during each NBC Sports hockey broadcast including the 2010 Winter Classic.
A series of “Fresh Take” features will air during the U. S. Figure Skating Championships in Jan. 2010 highlighting these world-class athletes
Additionally, Subway will have a presence on Sunday Night Football Extra, an HD quality video player on NBCSports.com that simulcasts “Sunday Night Football” games and allows fans to access content throughout the season.