Beasley Media Group‘s recently launched eSports division has selected its first VP of Strategic Partnerships. In doing so, the publicly traded radio broadcasting company seeking to branch out beyond its core assets has lured the founder and CEO of Go Media Detroit, a digital media ad agency in the Motor City.
Taking the title of VP/Strategic Partnerships at Beasley XP is Jennifer Sulik, whose resume includes a stint in the Digital Sales division of ABC affiliate WXYZ-7 in Detroit, owned by The E.W. Scripps Co.
Sulik has also worked at UBM Tech in San Francisco, where she developed integrated business-to-business media campaigns targeting game developers and game industry influencers, including Game Developer Magazine, Gamasutra.com and Indiegames.com.
CEO Caroline Beasley said of Sulik, “Her vast experience in digital media sales, combined with Jennifer’s background in game development, made her the perfect choice to oversee the sales and marketing efforts for our new esports division.”
Sulik will be based in Ferndale, Michigan.