He was most recently the head of programming for Cumulus Media‘s Country WDRQ-FM and Hot Adult Contemporary WDVD-FM in Detroit, a role recently given to David Corey.
Now, he’s the Program Director for a pair of similarly formatted FM radio stations in the home market for SummitMedia.
Lance Tidwell has been placed in the PD chair for Country WZZK-FM and Hot AC WPYA-FM “Mix 97.3” in Birmingham.
“Lance is one of the best programmers in the nation and I am thrilled to have him join
our fantastic team,” said John Walker, President of Summit’s Birmingham station group. “He brings tremendous insight, skill, knowledge and forward-thinking, which makes him
perfectly suited to lead these amazing brands and digital assets into the future.”
Randy Chase, selected as SummitMedia’s EVP/Programming following the death of Bill Tanner, added, “Lance’s multi-format experience, strategic foundation and ability to drive ratings is exactly what WZZK and WPYA need.”
Tidwell’s experience includes roles as a manager for Cumulus Media’s seven stations in Kansas City. He has also been a SVP/Programming for iHeartMedia.
The move to Birmingham brings Tidwell back to his roots. “I grew up in 90 minutes from Birmingham in Alexander City, Alabama,” he says. “I’m excited how SummitMedia is growing in the market and to join a top-notch team focused on the future.”
Lance Tidwell was recently named 2021 Radio Ink’s Top 35 Country Radio Program Directors of the Year.