Radio station owner SummitMedia has entered into a strategic partnership expected to accelerate growth for both companies in the fast-growing, global podcasting business.
The owner and operator of 47 radio stations in markets such as Honolulu and its home locale of Birmingham has inked an agreement with Los Angeles-based CurtCo Media.
CurtCo Media currently produces scripted and unscripted podcast programming, and the pact marks SummitMedia’s first formal alliance designed to advance the company’s foray into podcasting.
“SummitMedia’s partnership with CurtCo Media provides us with an exciting opportunity to develop and explore the rapid-growing podcast medium,” said SummitMedia Chairman/CEO Carl Parmer. “We’ve known and watched CurtCo create engaging and innovative content for years, and value the integrity and quality they bring to the media industry.”
CurtCo Media CEO Bill Curtis added, “Having a strategic alliance and investment from SummitMedia makes this partnership the most powerful moment to date in our business development. We’re so excited to work with Greg Kelly, Carl and their team to create new dynamic programming and combine Summit’s powerful radio platform with CurtCo Media in the fast-growing world of podcasting. We believe this strategic partnership will provide sustainable value for our business and expand our audience.”