SunChips, Frito-Lay’s line of multigrain snacks, is living up to its name by using the power of the sun itself in everything from advertising to producing the product. Starting 4/21 a field of solar concentrators at Frito-Lay’s Modesto, CA. manufacturing facility will officially begin harnessing the power of the sun to help make SunChips snacks at that location, marking one more step SunChips is taking toward a healthier planet.
To celebrate, SunChips is kicking-off a new campaign this month to highlight the brand’s solar energy efforts and to encourage consumers to take their own small steps to live a brighter life. National print, online and television advertising rolls out now, and SunChips will take an extra special step in honor of Earth Day 4/22 by running a solar-powered print ad in newspapers across the country.
The national television and print ads will emphasize the brand’s "Live Brightly" campaign, which focuses on the simple yet powerful idea that small steps can add up to have a positive impact on your life as a whole.
The new advertising and website were created by Juniper Park, Toronto. OMD New York is handling media.