Big Tent Ad Opportunities: Higher Rates, Fewer Viewers?



MIAMI — Come Sunday, at least one National Football League fan will be enjoying the “Big Game” at Hard Rock Stadium in Miami Gardens, a gritty city equidistant to Fort Lauderdale and South Beach, after paying $9,000 for a prized ticket.

Millions of others will be tuned to FOX O&Os and affiliates, watching the Kansas City Chiefs (the team FCC Chairman Ajit Pai will be rooting for) battle the San Francisco 49ers.

FOX can only hope the matchup will draw more viewers than in recent years. As the CMO of a global data science and marketing technology company notes, the Super Bowl isn’t as super of a draw as it once was. Yet, that’s not stopped networks and broadcast media companies from hiking ad rates.

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