‘Super Bowl LV Advertising Gets a 15-Yard Penalty’

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Diverse representation matters.


That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months, and rightfully so, says Louis Maldonado, partner and Managing Director of multicultural advertising agency d expósito & Partners.

“The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening,” he says.

Why, then, were the Super Bowl LV spots such a letdown?

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