Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming

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RBR+TVBR INFOCUS


Despite the argument that the viewership for awards shows and other major TV events is declining, advertiser demand for tentpole events is still high (as seen with Super Bowl inventory selling out even earlier this year, for example).

However, according to one data analytics pro, brands aren’t always getting it right – especially when it comes to the right timing and audiences of these events, which command high prices for advertising.

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