Survey says Mother’s Day will be on a budget


PollAccording to PriceGrabber, some people have already made their purchases for Mother’s Day, which falls on Sunday 5/13/12, less than three weeks from this writing. But the vast majority have not – and PriceGrabber has info on what people are buying, when and where they’re buying, and what they’re buying.

Most — 62% — are planning to spend less than $100 on gifts, but there will be some spending more. 20% will invest between $100-$249 on Mom, and 8% plan to exceed $250.

“PriceGrabber anticipates that shoppers will seek out the perfect gift for under $100 this year and keep it traditional with flowers, gift cards and clothing,” commented Graham Jones, general manager of PriceGrabber. “Even though most shoppers plan to honor their mother with flowers this year based on our survey data, it is not surprising to see that tablet computers are the top choice among consumers planning to give a tech-type gift for the holiday. Tablet computers have become one of the top-searched items on PriceGrabber this year.”

Brick and mortar sites are falling out of favor, according to the survey. Only 43% plan to visit a store, while 52% will order something online. A small number, 5%, will order online using a mobile device.

Here’s what people are planning to buy:
* 43% Flowers
* 22% Gift cards
* 17% Clothing/accessories
* 15% Jewelry
* 15% Dinner/vacation/show
* 13% Tech gift (consumer, smartphone, tablet)

The growing preference of online shopping has pushed free shipping to the top of the heap of retail purchase inducements – that offer was cited by 53% of respondents, followed by 43% looking for price cuts and 35% using coupons. 20% claim they are immune to any such inducements.

Here’s the all-important gift-buying timing chart – note that about 25% may have already made their purchase, leaving a large pool of consumers still open to the influence of effective advertising:
* 13% One month ahead of time
* 12% Three weeks ahead of time
* 27% Two weeks ahead of time
* 30% One week ahead of time
* 18% Last minute – two or less days ahead of time