The worst-kept secret at Entercom Communications has been confirmed: Susan Larkin, who in mid-July joined the company merging with CBS Radio, has settled in to Entercom’s San Francisco-Oakland-San Jose cluster where she will continue as a Regional VP while also assuming VP/Market Manager duties previously held by Steve DiNardo.
Word first surfaced regarding management changes at Entercom/San Francisco on Oct. 11, as local staff were told in a meeting that DiNardo was no longer overseeing the company’s stations. He had been in the role since 2014, overseeing AC KOIT-FM 96.5, Sports KGMZ-FM 95.7, Urban AC KBLX-FM 102.9, Rhythmic AC KRBQ-FM 102.1, and Classic Rock KUFX-FM 98.5, a San Jose-licensed Class B with a signal that covers most of the East Bay and a good portion of San Francisco within city limits.
Three of these stations — KOIT, KBLX and KUFX — are being divested by Entercom in order for its CBS Radio merger to meet FCC lower ownership limits.
DiNardo confirmed to RBR+TVBR that the staff meeting was held, one day after he departed the cluster. Official notification from Entercom remains forthcoming; DiNardo confirmed reports in various radio industry trade publications of the change in command.
Calls to Entercom’s San Francisco office to Larkin were directed to “her new extention,” which yielded DiNardo’s former voicemail line.
Prior to her summertime arrival at Entercom, Larkin served as a Cox Media Group RVP overseeing its broadcast media properties in both Orlando and Jacksonville.
Before joining Cox, Larkin worked as a GSM for ABC Radio in Minneapolis. She has also been a National Sales Manager and Account Manager at stations in Tampa, Syracuse, and Columbus, Ohio.
“Susan is a highly respected and top performing radio veteran with a winning track record,” Entercom COO Weezie Kramer said at the time of her hire. “At Entercom, we are committed to being a best in class organization with A-level talent and we are excited to have Susan on board with us at this transformational time.”
Larkin has served as Chapter President for American Women in Radio and Television in Minneapolis, Tampa, and Columbus, Ohio. Additionally, she served on the Board of Directors for the Ronald McDonald House of Central Florida and the Orlando Chamber of Commerce.
She is currently on the executive board for the RAB and is the Radio Vice Chair for the Florida Association of Broadcasters.
DiNardo may be reached at 415-699-7741 or by e-mail at [email protected]. He is currently considering new opportunities.