In a move designed to build upon the company’s recent success and rapidly improving brand image, American Suzuki Motor Corporation announced Siltanen & Partners (S&P), an independent agency based in Marina del Rey, Calif., as the company’s new U.S. AOR for its automotive division. The announcement is a significant business decision that not only illustrates Suzuki’s focus on ensuring its products and messages are always on target, but it reinforces the company’s ongoing commitment to the U.S. market. S&P replaces Dentsu Next of Brea, Calif., which has represented the automaker since 2000 when it was known as Colby & Partners. Dentsu Next will continue its support of motorcycle and ATV marketing for American Suzuki.
