A New CEO For Synamedia


Independent video software provider Synamedia, which has played a role in the rollout of NEXTGEN TV in the U.S., has a new CEO.

Yves Padrines, who presided over Synamedia’s first two years and saw the expansion of its pay-TV with OTT distribution operation, has departed.

Now, the position is held by Paul Segre, and he will be based in London.

Segre joins Synamedia after spending some 18 years at software firm Genesys, as CEO. There, he led the $1.6 billion spin-out of Genesys from Alcatel-Lucent (now Nokia) in 2012, backed by the Permira Funds. In six years, he scaled the business to become one of the 10 largest privately held software companies in the world, and the largest cloud provider in its space. Segre was also President of Alcatel-Lucent’s Applications Group and sat on the Alcatel-Lucent Management Committee.

Segre said, “It is a rare and exciting opportunity to help shape a market leader in an industry where IP opens up new opportunities. Synamedia has a fantastically innovative portfolio, including the Infinite platform, a raft of anti-piracy solutions, video network technologies and the new Synamedia Iris addressable advertising solution. I am thrilled to lead the firm as we accelerate our growth and become the uncontested leader of video solutions for an IP world.”

Padrines, who is pursuing new opportunities, commented, “I am incredibly proud of everything we have accomplished over the last few years, driving our investment in IP-enabled solutions and establishing a strong foundation for growth. I wish the whole Synamedia team every success as it doubles down on revenue-generating innovations that deliver real value to customers.”