On Oct. 27, 2020, T-Mobile President/CEO Mike Sievert delivered a bold prediction in a video presentation recorded at the company’s Bellevue, Wash., headquarters. It was the latest “Un-carrier” move for the company, one that sought MVPD cord-cutters. “Just like we changed wireless for good, now we’re going to change TV … for good,” he proclaimed.
Just five months later, Sievert and T-Mobile have abruptly abandoned the heavily promoted T-Vision VMVPD service. As of today, it’s yielding that segment of the wireless carrier’s business to Alphabet Inc.