Taco Bell has begun promoting its seasonal Pacific Shrimp Tacos and new Pacific Shrimp Burrito, via TV, radio, in-store, online, social media and PR. The TV effort, handled through Draftfcb, Irvine, includes a :30 and :15 spot dubbed “Shrimp Crashers” that features two guys crashing upscale events on a search for premium shrimp until they discover Taco Bell’s flavorful Pacific Shrimp Taco and Burrito. Draftfcb, Irvine was also responsible for digital promotion and in-store signage.
Taco Bell’s Pacific Shrimp Taco and Burrito are available at participating Taco Bell locations nationwide, available for $2.79 and $3.69 respectively.
