Tailored Content: The Growth Driver For Streaming Video


In an era of big data, content platforms are seeking personalization now more than ever. Among the newer video streaming entrants, it’s a trend Nielsen has noticed.

In a new observation piece, the nation’s dominant audience measurement and consumer data company shares that, compared with the early days of streaming, a handful of platforms are taking a more focused engagement approach.

This yielded some intriguing findings as to OTT consumption among Blacks and Hispanics.

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