Tailored Digital Ads and E-commerce: Ad Spend Growth Drivers


Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023.

That key finding can be found in Zenith’s newly released Business Intelligence – OTC Healthcare report, and it says this growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.

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