Taking Stock With Teens: What Media Needs To Know


OMG … a leading investment bank and asset management firm has just completed its 36th semi-annual survey highlighting discretionary spending trends and brand preferences among roughly 8,600 consumers with an average age of 16.

What did Piper Jaffray Companies find?¬†Snapchat¬†isn’t so cool anymore, while spending trends are as volatile as a teen romance.

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