TargetSpot, the nation’s Internet radio ad network, has launched “TargetSpot Analytics”, a proprietary response tracking and reporting system that provides advertisers with deeper insight into their Internet radio campaigns. TargetSpot’s measurement offering captures listener online response after an ad message is delivered.
TargetSpot now also supports 3rd party performance tracking service providers (such as DoubleClick DART and Microsoft Atlas), giving agencies and advertisers the flexibility to choose their preferred method of impression delivery verification and campaign performance tracking.
“TargetSpot Analytics was designed to deliver greater accuracy, measurement and accountability to Internet radio advertisements,” said Eyal Goldwerger, CEO of TargetSpot. “TargetSpot is the only Internet radio advertising network to offer such robust performance measurement capabilities to maximize the value advertisers see from their investments.”
TargetSpot Analytics tracks the unique and total visits to any advertiser-designated destination website along with other data, following the delivery of an online radio ad. This information gives agencies and
advertisers the ability to measure a true return on investment and optimize the performance of their online radio campaigns.
TargetSpot Analytics is easily implemented: An advertiser simply adds a small snippet of code to their destination website that corresponds to their TargetSpot ad campaign. TargetSpot Analytics can then provide information on each visit to the advertiser’s website, even if the consumer arrives there later through a search engine or by typing the website directly into the browser.