TeleFutura Continues to Report More Nightly Wins vs. Telemundo in Both, Spanish-Language and Broadcast Prime in the Current 2010/2011 Season Across Key Demos.
TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that it finished the month of November registering double-digit, month-to-month growth in Spanish-language Primetime (M-Sun 7pm-11pm) among key demos, including Total Viewers 2+ (+18%), Adults 18-49 (+20%), Adults 18-34 (+23%), and Persons 12-34 (+24%). In fact, this marks the third consecutive month of audience gains for TeleFutura in the M-F 7pm-8pm and M-F 9pm-10pm hours among all Adults 18-49. It was also the fourth consecutive month of audience growth in the Saturday 7pm-11pm block among Adults 18-49 for the network.
In the M-F 10pm-11pm hour, TeleFutura’s Emmy award-winning novela, “India” is out-performing Telemundo’s “Alguien Te Mira”, on average, by impressive margins among Total Viewers 2+ (925,000 vs. 803,000; +15% Adv.), Adults 18-49 (540,000 vs. 491,000; +10% Adv.), Men 18-49 (226,000 vs. 202,000; +12% Adv.) and Women 18-49 (314,000 vs. 290,000; +8% Adv.).
Additionally, TeleFutura is reporting more nightly wins versus Telemundo in the current 2010/2011 Season during both Spanish-language Primetime (M-Sun 7pm-11pm) and Broadcast Prime (M-Sat 8pm-11pm, Su 7pm-11pm) across the key demographics of Total Viewers 2+, Adults 18-49 and Adults 18-34.
Nightly Wins: TeleFutura vs. Telemundo
Spanish-Language Primetime (M-Sun 7pm-11pm)
|
Demographics |
2008/2009 STD (09/22/08-11/30/08) |
2009/2010 STD (09/21/09-11/29/09) |
2010/2011 STD (09/20/10-11/28/10) |
|
Total Viewers 2+ |
8 Nights |
14 Nights |
20 Nights |
|
Adults 18-49 |
10 Nights |
13 Nights |
21 Nights |
|
Adults 18-34 |
8 Nights |
14 Nights |
23 Nights |
Nightly Wins: TeleFutura vs. Telemundo
Broadcast Prime (M-Sat 8pm-11pm, Su 7pm-11pm)
|
Demographics |
2008/2009 STD (09/22/08-11/30/08) |
2009/2010 STD (09/21/09-11/29/09) |
2010/2011 STD (09/20/10-11/28/10) |
|
Total Viewers 2+ |
9 Nights |
15 Nights |
23 Nights |
|
Adults 18-49 |
12 Nights |
17 Nights |
29 Nights |
|
Adults 18-34 |
11 Nights |
18 Nights |
27 Nights |
“We are very happy with TeleFutura’s performance and sustained growth across key demos,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “TeleFutura continues to fuel the heated competition for the #2 Spanish-language network spot in the U.S. and we will keep building on our momentum as we wrap-up a very successful 2010 and kick-off 2011 with more of the high-quality content our viewers have come to love.”
November 2010 vs. October 2010
Monday to Friday Hourly gains:
M-F 7pm-11pm: Total Viewers 2+ (+16% to 765,000), Adults 18-49 (+16% to 459,000), Adults 18-34 (+21% to 277,000), Persons 12-34 (+21% to 313,000).
M-F 7pm-8pm: Total Viewers 2+ (+16% to 525,000), Adults 18-49 (+19% to 321,000), Adults 18-34 (+32% to 173,000), Persons 12-34 (+34% to 195,000).
M-F 8pm-9pm: Total Viewers 2+ (+63% to 838,000), Adults 18-49 (+71% to 504,000), Adults 18-34 (+88% to 329,000), Persons 12-34 (+85% to 369,000).
M-F 9pm-10pm: Total Viewers 2+ (+35% to 851,000), Adults 18-49 (+42% to 523,000), Adults 18-34 (+53% to 535,000), Persons 12-34 (+49% to 374,000).
Audience growth during BOTH Saturday and Sunday prime hours:
Saturday 7pm-11pm: Total Viewers 2+ (+18% to 681,000), Adults 18-49 (+16% to 435,000), Adults 18-34 (+15% to 274,000), Persons 12-34 (+19% to 312,000).
Sunday 7pm-11pm: Total Viewers 2+ (+29% to 1.1 million), Adults 18-49 (+40% to 694,000), Adults 18-34 (+36% to 425,000), Persons 12-34 (+36% to 498,000).
On Sunday nights, TeleFutura averaged more Total viewers 2+ (1.1 million vs. 1.0 million; +8% Adv.), Adults 18-49 (694,000 vs. 646,000; +7% Adv.), Adults 18-34 (425,000 vs. 410,000; +4% Adv.) and Persons 12-34 (498,000 vs. 467,000; +7% Adv.) in November 2010 vs. the prior month.
(Source: Univision – The Nielsen Company, NPM October 2010 (9/27-10/31)and November 2010 (11/1-11/28) 2010/2011 Season-to-Date (09/20-11/28), Monday to Sunday 7pm-11pm, M-Sat 8pm-11p, Su 7pm-11pm. Live+SD. M-F 10pm-11pm TeleFutura’s “India” vs. Telemundo’s “Alguien Te Mira” based on (10/05/2010-11/26/2010), Most Current)
