Network on Track to Become Fastest Growing Network Regardless of Language During May Among Adults 18-49 Fueled by Success of “La Reina Del Sur”
Miami, NY and Chicago Telemundo Stations Deliver Best May Ratings in 5 Years – Also Delivers #1 Local Late Newscasts in its Markets
MIAMI – May 26, 2011 – Telemundo announced it is on track to deliver its best performance ever in the month of May across all key demographics, including total viewers (persons 2+), adults 18-49 and adults 18-34, according to Nielsen Media Research. Additionally, with the record-breaking success of “La Reina del Sur,” Telemundo leads all other Spanish-language networks as the fastest growing network among adults 18-49 in May with a 31% share among Spanish-language networks (defined as Telemundo, Telefutura and Univision), during Monday through Friday prime (7-11pm).
Telemundo is averaging 1,565,000 total viewers (persons 2+) and 918,000 adults 18-49, up +41% year-over-year (652,000), making it the fastest growing network during May among adults 18-49, regardless of language. Telemundo is also averaging 500,000 adults 18-34 during May 2011. Univision is facing its fourth consecutive May period with a year-over-year decline during Monday through Friday prime (7-11pm) among adults 18-49 (-10%), and Telefutura is delivering its weakest May performance among adults 18-49 since it was first measured in 2002 (-59% vs. May 2010). Telemundo’s Monday through Friday prime delivery among adults 18-49 in May 2011 is +241% higher than Telefutura’s (918,000 vs. 269,000).
Telemundo Stations delivered its best prime time Monday through Friday 7-11pm May sweep ratings of the last five years among total viewers (persons 2+), adults 18-49, adults 18-34 and adults 25-54 in the Los Angeles, New York and Chicago markets.
Season-to-date, Telemundo is averaging over 1.2 million total viewers (persons 2+) during Monday through Friday prime (7-11pm), an increase of +16% over last season (1,056,000). Based on absolute change in audience delivery compared to last season, Telemundo is the fastest growing Spanish-language network and is growing faster than ABC, CBS, NBC, FOX and CW in the 2010-2011 season.
LA REINA DEL SUR
During the month of May, Telemundo’s blockbuster novela “La Reina del Sur” is averaging nearly 3 million total viewers (persons 2+), +78% growth over last year and 2 million adults 18-49, growth of +91% over last year. “La Reina del Sur” is the #1 program among men 18-34 at 10pm, regardless of language, in May and is beating ABC and CBS in the hour among adults 18-34.
FÚTBOL LIGA MEXICANA (FLM) FINALS
Fútbol Telemundo Gran Final: UNAM vs. Monarcas Clausura, the 2011 Gran Final between UNAM & Monarcas, averaged more than 1.4 million total viewers (persons 2+) and 983,000 adults 18-49 on Sunday, May 22.
The Gran Final surpassed Telemundo’s quarterfinal and semifinal playoff average (6 games) for Clausura 2011 in the key demographics by double-digit percentages.
LOCAL LATE NEWSCASTS
Telemundo’s local late newscasts have delivered solid year-over-year growth across key demographics in major markets.
“Noticiero 51” in Miami was the #1 local late news cast for the 6th consecutive sweep period in Miami among adults 18-49, adults 18-34 and adults 25-54, regardless of language. “Noticiero 47” in New York was the #1 local late newscast in the market, regardless of language, among adults 18-49 and adults 18-34. In Chicago, “Noticiero Telemundo Chicago” was the #1 local late newscast among adults 25-54 and tied for #1 among adults 18-49 among all Spanish-language stations in Chicago.
Houston’s “Noticiero Telemundo Houston” was the #2 local late newscast among adults 18-34 regardless of language, beating all English-language station newscasts in the market.
“En Contexto” in Los Angeles was the #2 local late newscast during May 2011 sweeps regardless of language, beating English-language station newscasts in the market among adults 18-34. “En Contexto” delivered year-over-year gains of +100% among adults 18-49, +117% among adults 18-34 and +143% among adults 25-54.
(Source: Telemundo – The Nielsen Company, NPM, Live+Same Day, program average strict daypart used for M-F 7-11pm; 4/26/10-5/30/10 vs. 4/25/11-5/24/11; 9/21/09-5/25/10 vs. 9/20/10-5/24/11. Futbol Telemundo Gran Final based on fast program data, 5/22/11. Nielsen NSI Live +SD May 2011 sweep (04/28/11-5/25/11.)