Telemundo launches first campaign for an Emmy


Emmy Awards don’t just happen. The networks work hard to promote particular shows and stars to win votes to claim the precious statuettes. NBCU’s Spanish network Telemundo thinks it has an Emmy-worthy show this year and is launching its first ever campaign to win the honor.

Telemundo announced it is going all-out to win an Emmy for its most ambitious and record-breaking prime time original series, “La Reina del Sur” (“Queen of the South”), starring renowned cross-over actress Kate del Castillo.

Telemundo said it launched the campaign due to the unprecedented success of the series, which broke numerous viewership records, as well as the overwhelming response from the audience to Kate del Castillo’s stellar performance.  The Emmy campaign will include uploading episodes of the series at the password-protected website of the Academy of Television Arts & Science, a mailing of “For Your Consideration” episodes to Academy members, and advertising in Hollywood trades.

Based on Arturo Perez Reverte’s bestselling novel, “La Reina del Sur” is an action-packed high-quality drama series that tells the story of an innocent Mexican girl who inadvertently becomes one of the most powerful drug traffickers in the world. A ratings powerhouse, “La Reina del Sur” airs on Telemundo Monday through Friday at 10 p.m. and drew more than 8.1 million viewers during its premiere week (February 28-March 4), making it the most successful series premiere week in the network’s history. Coming to a “gran finale” on Monday May 30th, “La Reina del Sur” marked another historic milestone when it ranked number one at 10 p.m. beating all English language networks in adults 18-34 and 18-49.  Reaching English-speaking audiences in addition to Spanish speaking viewers, “La Reina del Sur” helped Telemundo deliver its highest rated monthly performance in network history in April and positioned it as the fastest growing broadcast network in prime time among adults 18-49, regardless of language.

“La Reina del Sur is our most ambitious project and we’re delighted with its record-breaking performance.  Its high production value, as well as its extraordinary talent – in front and behind the cameras – speaks to  why Telemundo has become the #1 producer of Spanish-language prime time content in the US in a very short time,” said Joshua Mintz, Senior Executive Vice President of Telemundo Entertainment. 

“Kate del Castillo is an accomplished actress and we could have not found a better talent to embody Teresa Mendoza.  Kate captured and engaged the audience with her broad and deep acting skills and is largely responsible for the success of this epic production,” he added.