Telemundo Media announced deals securing exclusive category sponsorships with State Farm, Ford and Walmart for the third annual “2013 Billboard Mexican Music Awards” (“Premios Bilboard de la Música Mexicana”) 10/9 from the legendary Dolby Theatre in Hollywood. Additionally, mun2 will culminate its exclusive on-air integration with Hennessy throughout its awards broadcast.
The awards show honors the albums, songs and most popular singers of Regional Mexican music airs during Hispanic Heritage Month, America’s celebration of the Latin community, with special tributes to the unique music genres that are deeply rooted within the Mexican community.
Leading the list of finalists in multiple categories, based on Billboard chart performance, is: Gerardo Ortiz, the late Jenni Rivera, La Arrolladora Banda el Limon de Rene Camacho, Roberto Tapia, Voz de Mando, Banda El Recodo de Cruz Lizarraga, Calibre 50, 3BallMTY and Joan Sebastian.
State Farm recognizes music is a powerful vehicle that takes people to a better state and will celebrate new artists resonating with Mexican music fans by presenting the New Artist of the Year Award. Daniel Sarcos will present the New Artist award recognizing the impact that the artist has made in Mexican music.
Ford will extend their “Si Todo Fuera Como Un Ford” campaign to the award show by featuring their popular social media characters Fulano y Mengano, who set the bar for and personify, Ford’s value through witty, everyday scenarios. Immediately after the spot airs, Mexican music star and coach of “La Voz Kids” Roberto Tapia will bring his “cuates,” Fulano y Mengano, with him on stage to participate in a humorous and unexpected skit before presenting the “Artista del Año, Duo o Grupo” Award.
Walmart will resonate with fans of Mexican music by celebrating a winning artist on his/her success through a Congratulatory Spotlight. This branded video package, airing after the award presentation, will feature Walmart congratulating the winning artist and will integrate the Walmart brand.