Telemundo quarterly growth in the positive direction


Regardless of language, Telemundo was the fastest growing network year-over-year in primetime for the month of September, among total viewers (persons 2+) and adults 18-49.

Telemundo delivered the best third quarter performance in the network’s broadcast history, averaging more viewers than ever before and registering double-digit growth over 3Q’10 in primetime, according to Nielsen Media Research.

Additionally, Telemundo was the fastest growing network in primetime year-over-year for the quarter, regardless of language, among total viewers (persons 2+) and adults 18-49, reporting growth of +18% (1,030,000 vs. 871,000) and +14% (567,000 vs. 499,000) in each demographic, respectively.

Conversely, Univision reported a -5% decline among adults 18-49, while Telefutura was down -25% in the demographic for the quarter.

The network grew +36% among total viewers (persons 2+) (1,034,000 vs. 759,000) and +29% among adults 18-49 (568,000 vs. 439,000). Univision and Telefutura were down -2% and -40% among adults 18-49, respectively, compared to September 2010.

(Source: Telemundo -The Nielsen Company, NPM, Live+SD, 6/28/10-9/26/10 vs. 6/27/11-9/25/11; 8/30/10-9/26/10 vs. 8/29/11-9/25/11. Fastest growing comparison regardless of language is Spanish-language broadcast prime (Mon-Sun 7-11pm) vs. English-language broadcast prime (Mon-Sat 8-11pm & Sun 7-11pm), strict daypart)